The Holidays Are Not The Same Without The Sears Wishbook


Sears Wishbook

When the Sears WIshbook made its appearance in our house when I was a kid my brother and I would grab it so fast your head would spin.

We would pour over it for hours and hours circling things we just had to have. We studied that book long and hard. We knew it front to back, back to front, and side to side.

I am sure many kids these days can say the same.

We made detailed lists for our parents so they knew exactly what we wished to see under the tree on Christmas morning. I pined for Barbies, jewellry, gadgets, and strange dolls with only a head. WHAT? I guess they were created so that little girls like me could learn to apply makeup and style hair. Meanwhile, my brother had visions of Ninja Turtles, guitars, and hockey sticks dancing in his head.

Brandy Christmas Childhood Doll Holidays

I especially love this page in the Sears Wishbook this year. What a blast from the past! I used to love Fisher Price toys (and still do just like my own children) as a kid as evidenced by the picture above.

Sears Wishbook Fisher Price

I wanted the tradition of searching for the perfect gift to continue with my kids and it had until we lost our Sears parcel pick-up outlet a few years ago. Briefly a brand new Sears store opened. However, the store closed after only a few months operation. It’s the curse of trying to do business in a small community.

So, I realized that I had no where to pick up the treasured Sears Wishbook. I could get one if I really wanted to by driving an hour and a half two towns over. But I do not really enjoy travelling on our horrible highways in the winter.

I made contact with Sears Canada on Twitter and they kindly mailed us our very own Sears Wishbook. I am so thankful they did.

Now, my kids can devour the Sears Wishbook just like I did when I was a kid. They can make a list and check it twice (or a hundred times). The poor book will probably be destroyed in a matter of time. I cannot recall how many pages were torn or ripped out of last year’s issue.

The holidays – Christmas – is just not the same without a Sears Wishbook.

Disclosure – This post is not sponsored or paid for in anyway. I just really love the Sears Wishbook.

Brandy Reid is a stay at home mom to two very active and hockey obsessed boys. As a former YA librarian, Brandy loves to read and is obsessed with reading everyday whether it be books or blogs. Brandy proudly admits that she is a wee bit addicted to social media, especially Twitter. She also believes that everything in life you can related to the iconic TV Show Friends. No day is complete without chocolate.


  1. Cyn
    November 21, 2013 at 5:27 PM

    Oh gosh I spent HOURS pouring over the Sears Wish Book when I was a kid (back then, there was a wish book from Eaton’s too but it was never as good). Now it’s so much fun to see the little ones with theirs circling what they want – takes me right back.

  2. Heather, Mmm... is for Mommy
    November 21, 2013 at 5:35 PM

    LOL, I used to love it too :) My adult equivalent is the Lee Valley Holiday Catalog :P

  3. Kat at Mommy Kat and Kids
    November 21, 2013 at 9:41 PM

    Aww, what a great post! I love the Wishbook too; seeing it all tattered and destroyed after hours of enjoyment is part of the fun!

  4. Jenna Em
    November 22, 2013 at 7:10 AM

    I love the photo! It’s great to browse through the Sears wishbook, isn’t it! It’s a great way to shop for the holidays still.

  5. Alyssa
    November 22, 2013 at 7:30 AM

    The wish book was my seasonal favourite at Christmas time growing up. I remember taking out a big black marker or pen and circling absolutely every article I wanted from that book from toys for myself to gifts for my family that I wanted to give them, even if I didnt really have any money to actually buy them. My kids always get excited to when the catalog comes in! :) Thanks for sharing your love of the wishbook!

  6. SL
    November 22, 2013 at 10:35 AM

    I used to LOVE the Christmas Wish Book when I was a kiddo! Do you remember the year they tried adding some *way* over the top exclusive (and by exclusive, I mean beyond expensive!) gift ideas? I was amazed! My favourite part of the Wish Book might have been the “Under” category. The pages at the very front where I could see gifts for “Under $10″ or “Under $20″. I guess I have always been frugally minded! :D Nice post! Keep writing!

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